New Client: filmladen Filmverleih
Mission: Target Group Marketing for Film "Desert Flower"

Her story has moved millions: Waris Dirie’s book “Desert Flower”, narrating her impressive journey from African Nomad girl to international top model, became a world bestseller.

In cooperation with producer and Oscar® winner Peter Herrmann, director and screenwriter Sherry Hormann has adapted Dirie’s autobiography for the big screen: a modern fairytale between glamour and archaic rituals, fraught with liveliness, emotional depth and enormous empathy … and at the same time a poignant pleading against the inhuman tradition of female genital mutilation.

juicy pool is responsible for target group marketing.