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juicy pool in Milan
April 15-17, 2010 

 

For our client ADVANTAGE AUSTRIA we went to Milan, Italy, where the exhibition "Surprising Ingenuity: Austrian Design" caused quite a sensation. It proved that Austrian design can indeed bear international comparison, the show beeing one of the best in all of Zona Tortona - Milan's quarter for young, experimental design. 

 

The highlight was the "Austrian Design Party" at the historic workshop building of car manufacturer Bugatti. Accompanied by DJ sounds from Red Bull Music Academy the Austrian exhibitors encountered an enthusiastic international audience.  

 

www.awo.at

www.zonatortona.net


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left to right: Karl Polzhofer (Kapo/Neue Wiener Werkstätte), fashion designer Wolfgang Joop, curator Robert Punkenhofer
Photo: © Laura Fantacuzzi
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